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Celebrity Deepfakes – Awareness about the Increasing Risk of Being Deepfaked

Celebrity Deepfakes – Awareness about the Increasing Risk of Being Deepfaked

Celebrity Deepfakes are made by using someone’s face or body swapped with someone else to alter their identity. It can be done to spread misinformation or to mislead someone. Deepfake detection is a technology that is used to alter the faces and the bodies of the targeted person with someone else. It is a form of AI detection primarily known as deep learning. This process studies the complex patterns in the images and videos to produce valuable predictions. There are a lot of celebrity deepfakes being used in social media to manipulate the audience. But it is not necessary that deepfakes can only be used for negative purposes, they can also contribute to:

  • Entertainment
  • Creativity
  • Manipulation
  • Marketing
  • Advertising

How AI Celebrity Deepfakes Were Used?

Nowadays, Celebrity deepfakes are rising rapidly especially when it comes to celebrities. Many celebrities are frequently being deepfaked to convey or mislead the audience. With the help of AI, deepfakes use images and videos to make a real-looking person mock the person or to mislead others. Here are several instances:

  • After the first case of Celebrity deepfakes, it grabbed people’s attention. Jennifer Lawerence and other celebrities were deepfaked in several manipulative videos that went viral. 
  • This technology was also being used by filmmakers to add creativity to their work. 
  • Celebrities were deepfaked to reduce their age and to provide them with a younger look. Besides, dead people are also being resurrected in many movies using their deepfakes. 
  • Barack Obama was also deepfaked to manipulate the audience and to spread misinformation among them. 

A Few Examples of Celebrities Being Deepfaked in Movies and Videos

There are plenty of instances where one can witness celebs deepfakes. These deepfakes can be used for various means such as to enhance entertainment value, viral marketing, fan engagement, manipulation, advertising, and spread misinformation. 

  • In the movie named “Rogue One: A Star Wars Story” (2016), the character of Grand Moff Tarkin died and then resurrected by using his deepfake. 
  • In “The Irishman” (2019), the character Robert De Niro was deepfaked to get a younger look. Appearances can also be altered by using the deepfake technology.
  • The most popular actor Tom Cruise, was also deepfaked in several TikTok videos. He can be seen doing magic tricks and other activities that he never actually does. 

What Can Celebrities Face When They Are Deepfaked? 

Celebrities can suffer in their personal and professional life when they are deepfaked. It can also badly affect their work and reputation in many ways. There are many cases of deepfakes in which celebrities can seen targeted by their deepfake images, videos, and audio. This resulted in their bad image among the audience. One should know certain things before making deepfakes:

  • Deepfaking without taking permission can raise several privacy issues which can harm the targeted person in many ways. It is against ethics to invade someone’s privacy.
  • Celebs’ deepfakes can strongly affect their personal and professional life. It can destroy their reputation in no time. 
  • Due to the growing trend of deepfakes, the media will no longer be trusted by the audience. It will become difficult for them to distinguish what is real and fake.
  • Optimistically, enough creativity and entertainment can be done by using deepfakes in various fields of study. 

How Deepfakes Can Be Prevented?

With the growing risk of Celebrity deepfakes, several cybersecurity companies are trying to introduce safety measures that can prevent the audience from deepfakes. Online deepfake detection is very crucial nowadays because many women are being targeted and blackmailed by using deepfake videos. Some of the ways of deepfake prevention are given below:

  • Awareness among people about deepfakes can help people identify fake and authentic content.
  • Numerous tools are made to detect deepfakes so that people can stop the misinformation before it spreads. 
  • Responsible and safe use of deepfakes in any industry can add enough creativity in various fields. 
  • There are automatic check and balance policies in several companies which can lessen the risk of deepfakes. 

Future of Deepfakes

Back then fake videos were easily identified by the robotics movement or the expressions.  But in this fast-growing digital era, AI deepfakes are not easily detected. Because these deepfakes look unbelievably authentic and can manipulate or mislead the audience. The updated version is extremely efficient and can effortlessly trick people. 

Furthermore, there are approximately 10,000 deepfake videos that are being used for entertainment and to manipulate the audience and spread misinformation among the people. 

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